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UDP - E-commerce sales

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This indicator measures the percentage of tourism ecosystem enterprises with online sales. It is based on data collected by the National Statistical Institutes through questionnaires to enterprises with 10 or more employees and self-employed persons (NACE sectors 55, 56, 79). The indicator is part of the digital pillar of the EU Tourism Dashboard. UNIT OF MEASURE: %. RESOLUTION: NUTS0. COMPLETENESS: FI 2019 and FI 2020 missing. POLICY CONTEXT: Higher values indicate a higher share of enterprises with e-commerce sales, potentially revealing higher digitalisation. METHODOLOGY: The indicator is a weighted sum, calculated as follows: (percentage_ESTAT10_I55_56 * weightI55_56) + (percentage_ESTAT10_N79 * weightN79). Weight is the share of number of enterprises in the specific NOGA sector (I55+I56 or N79), over the total number of enterprises in NOGA sectors I55,I56,N79. Percentage is the NOGA specific share of enterprises with e-commerce sales. DATA SOURCES: isoc_ec_eseln2 (10_I55_56, 10_N79) [ESTAT]; sbs_na_sca_r2 [ESTAT].

Contributors

Riccardo Curtale

How to cite

European Commission, Joint Research Centre (2026): UDP - E-commerce sales. [Dataset] doi: 10.2905/JRC.EQY3B0G PID: http://data.europa.eu/89h/188037cb-165e-4d80-8bc2-9ef0337eba0c

Keywords

digitaldigitalisationEuropeonline salestourism

Data access

E-commerce sales - download (CSV)
CSV

CSV – comma-separated values – files store tabular data (numbers and text) in plain text. Each line of the file is a data record. Each record consists of one or more fields, separated by commas.
Visualization

A visualization of the dataset.

Use conditions
European Commission reuse notice

According to the European Commission reuse notice, reuse is authorised, provided the source is acknowledged. The reuse policy of the European Commission is implemented by the Decision of 12 December 2011. The general principle of reuse can be subject to conditions which may be specified in individual copyright notices. Therefore users are advised to refer to the copyright notices of the individual websites maintained under Europa and of the individual documents. Reuse is not applicable to documents subject to intellectual property rights of third parties.

Access conditions
No limitations

Anybody can directly and anonymously access the data, without being required to register or authenticate.

E-commerce sales - visualisation
HTML

HTML is the standard markup language used to create web pages and its elements form the building blocks of all websites.
Visualization

A visualization of the dataset.

Use conditions
European Commission reuse notice

According to the European Commission reuse notice, reuse is authorised, provided the source is acknowledged. The reuse policy of the European Commission is implemented by the Decision of 12 December 2011. The general principle of reuse can be subject to conditions which may be specified in individual copyright notices. Therefore users are advised to refer to the copyright notices of the individual websites maintained under Europa and of the individual documents. Reuse is not applicable to documents subject to intellectual property rights of third parties.

Access conditions
No limitations

Anybody can directly and anonymously access the data, without being required to register or authenticate.

E-commerce sales - download (JSON)
JSON

JSON is an open-standard file format that uses human-readable text to transmit data objects consisting of attribute–value pairs and array data types (or any other serializable value). It is a very common data format used for asynchronous browser/server communication.
Visualization

A visualization of the dataset.

Use conditions
European Commission reuse notice

According to the European Commission reuse notice, reuse is authorised, provided the source is acknowledged. The reuse policy of the European Commission is implemented by the Decision of 12 December 2011. The general principle of reuse can be subject to conditions which may be specified in individual copyright notices. Therefore users are advised to refer to the copyright notices of the individual websites maintained under Europa and of the individual documents. Reuse is not applicable to documents subject to intellectual property rights of third parties.

Access conditions
No limitations

Anybody can directly and anonymously access the data, without being required to register or authenticate.

E-commerce sales - download (ODS)
ODS

ODS is an OpenDocument file format for spreadsheets. OpenDocument was developed with the aim of providing an open, XML-based file format specification for office applications.
Visualization

A visualization of the dataset.

Use conditions
European Commission reuse notice

According to the European Commission reuse notice, reuse is authorised, provided the source is acknowledged. The reuse policy of the European Commission is implemented by the Decision of 12 December 2011. The general principle of reuse can be subject to conditions which may be specified in individual copyright notices. Therefore users are advised to refer to the copyright notices of the individual websites maintained under Europa and of the individual documents. Reuse is not applicable to documents subject to intellectual property rights of third parties.

Access conditions
No limitations

Anybody can directly and anonymously access the data, without being required to register or authenticate.

Other resources

ICT usage in enterprises
HTML

HTML is the standard markup language used to create web pages and its elements form the building blocks of all websites.

Access conditions
No limitations

Anybody can directly and anonymously access the data, without being required to register or authenticate.

  • Reference Eurostat metadata

Temporal coverage

From date To date
2019-01-01 2021-12-31

Additional information

Published by
European Commission, Joint Research Centre
Contact email
JRC-KCTP (at) ec.europa.eu
Update frequency
annual

The event occurs once a year.

Language(s)
English

English is a member of the West Germanic group of the Germanic languages. It is an official language of almost 60 sovereign states and is now a global lingua franca.It is the third-most-common native language in the world and it is widely learned as a second language.

Data theme(s)
Economy and finance

dataset theme covering the domains of economic activity which involves production, distribution, trade, and consumption of goods and services, and finance activity focusing on the management of money at the individual, company, or government level
Science and technology

dataset theme covering the domains of science and technology, with science being the systematic pursuit of knowledge through testable explanations and predictions across natural, social, and formal disciplines, and technology encompassing the collective techniques, skills, methods, and processes used in producing goods, providing services, or achieving objectives like scientific research

Geographical name(s)
European Union
Iceland
Norway
Issued date
2022-09-27
Created date
22 Oct 2022 07:43
Modified date
12 May 2025 09:36
Landing page
https://tourism-dashboard.ec.europa.eu/ 
Dataset identifier
http://data.europa.eu/89h/188037cb-165e-4d80-8bc2-9ef0337eba0c
Other identifiers
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