Marketing of food, non-alcoholic and alcoholic beverages

Acronym: MarketingFBA


A number of actions have been implemented in the EU Member States and in other countries, to reduce the exposure of specific populations (especially children and adolescents) to the marketing of food and beverages, including alcoholic beverages. Such actions were mapped and analysed in a comprehensive manner. A web-based search was conducted to identify regulation and codes implemented by governments, industry associations or other relevant stakeholders, in the EU and beyond, addressing all kinds of marketing techniques used to advertise any food and beverages, including alcoholic beverages, to any population group. Statutory and industry self-regulatory marketing codes on food, non-alcoholic and alcoholic beverages were identified and are presented separately for food and non-alcoholic beverages and for alcoholic beverages. A single entry was created for each code in a Microsoft Access 2010 database, and the information for each entry was structured in the following manner 1) general characteristics of the code, 2) scope of the code, 3) target population groups of the code 4) marketing techniques covered by the code, 5) measures included in the code, as well as 6) information on implementation, monitoring and evaluation of the code.


jrc-nutrition (at)

Science Areas

Health and consumer protection

Datasets (1)

Additional information

Published by
European Commission, Joint Research Centre
Created date
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